CBS Outdoor creates mobile tool to gauge ad success

05/27/2009 | MediaPost Communications

CBS Outdoor has teamed up with Rip Road to develop and run a mobile-based tool to provide clients with exact data on how consumers are reacting to their ads. Under the new txt2go service, consumers can receive special offers or additional information about a product or service by texting a keyword from an ad; the keywords are coded by location to provide marketers with data on particular sign locations.

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