How a small personality can shine on social media

05/27/2009 | Diva Marketing Blog

An Atlanta food blogger started using social-media marketing to boost her brand four years ago. "Social media marketing provides GourmetStation with nonconforming, nontraditional, casual and comfortable ways of communicating with our customers outside of our Web site," Donna Lynes-Miller said. "All social media tactics provide our brand with a means for different aspects of our brand personality to shine through."

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