Midwest counts on business travelers to protect Milwaukee turf

05/27/2009 | Aviation Daily

Midwest Airlines says its focus on business travel will help to preserve its customer base when Southwest Airlines begins new service to Milwaukee in the fall. "We don't believe we are necessarily the target of [Southwest's] plans," the carrier said in a statement, adding that its mix of feeder and long-haul routes "has served to insulate us from competition whose service is aimed primarily at leisure destinations." But Aviation Daily points out that Southwest is no longer a leisure airline, after tripling its corporate sales force and adding perks like pre-boarding and free beverages for higher-fare business travelers.

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