"Night at the Museum" movie inspires D.C. tourism effort

05/27/2009 | MediaPost Communications

A Washington, D.C., tourism agency has launched a promotional campaign built around the new movie "Night at the Museum: Battle of the Smithsonian." The effort includes a movie-themed site and 65,000 print brochures touting the locations used in the film, as well as sweepstakes offers in conjunction with movie sponsors, including Post Cereals, Kraft Macaroni and Cheese, and Jet Blue Airways.

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