Study: Online research informs how women shop

05/27/2010 | Progressive Grocer

More than three-quarters of women look for products in stores after reading online reviews, according to a study conducted jointly by iVillage and SheSpeaks. "For brand marketers and retailers alike, the insights are clear," said an iVillage official. "Finding the right balance of trusted content with community advice is the best way to reach women along the path to purchase."

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