Fleur du Mal pairs pop-up shops, mobile outreach

05/27/2013 | Direct Marketing News

Lingerie brand Fleur du Mal, which primarily sells its wares online, teamed with Usablenet to create a mobile platform that delivers exclusive content and offers to brand fans when they're near one of the retailer's pop-up shops. "You still want to go touch and feel and try things on, but you might not want to buy it right there. You might want to go back later, go online, and try and find it," founder Jennifer Zuccarini said.

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