How to develop an authentic voice for your brand

05/27/2013 | TheDailyMuse.com

Find your brand's voice by creating an archetype for your target customer to help determine your tone, writes Alex Honeysett. Next, ask yourself how you want your brand to make people feel while paying attention to what sorts of words you use to describe those feelings. Take that voice and test it among target customers, and look to similar companies for inspiration, she writes.

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