Lands' End takes advantage of omnichannel possibilities

05/27/2013 | Women's Wear Daily (subscription required)

Lands' End's roots in the catalog business made it ripe for early adaption to e-commerce, and the retailer's omnichannel model has grown along with digital technology to include mobile components and social media efforts, Chief Marketing Officer Karen Hung said. "Through the course of a full year, we have the chance to connect with consumers in almost 15 million ways -- through social media, e-commerce, e-mail, text chats and catalogue," she said.

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