Miller, Harley team on limited-edition bikes and beers

05/27/2013 | Bloomberg Businessweek

Harley-Davidson and Miller High Life are collaborating on promotions as they both celebrate 110 years of existence, with the brewer making tribute cans and the motorcycle-maker releasing 150 Harleys with special Miller graphics. Neither brand is concerned about the pact promoting drinking and riding -- they're tying the partnership to a safe-riding pledge campaign. "I think less of it as a beer company and a motorcycle company and more of it as the Miller High Life brand and the Harley-Davidson brand," said Ashley Selman, MillerCoors' marketing director for heritage and economy brands.

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