Miller, Harley team on limited-edition bikes and beers

05/27/2013 | Bloomberg Businessweek

Harley-Davidson and Miller High Life are collaborating on promotions as they both celebrate 110 years of existence, with the brewer making tribute cans and the motorcycle-maker releasing 150 Harleys with special Miller graphics. Neither brand is concerned about the pact promoting drinking and riding -- they're tying the partnership to a safe-riding pledge campaign. "I think less of it as a beer company and a motorcycle company and more of it as the Miller High Life brand and the Harley-Davidson brand," said Ashley Selman, MillerCoors' marketing director for heritage and economy brands.

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO