PepsiCo lauds its work with Protagonist, eyes social vending

05/27/2013 | Adweek

PepsiCo has renewed its commitment to marketing strategy consultancy Protagonist, despite a decade of ups and downs and the flagship Pepsi brand being stuck in third place after Coke and Diet Coke. Protagonist CEO Matti Leshem is spearheading a push for social-media-connected vending machines as part of Pepsi's broader shakeup of its bottle design and marketing. PepsiCo Vice President of Marketing Angelique Krembs said, "It always helps us to have a new take, particularly on some of our different challenges. [Protagonist] can turn a nugget into a big idea."

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA