To build a huge following on Pinterest, it's important to take every opportunity to promote your brand, writes Karen Leland. That means adding your Pinterest details to your e-mail signatures and newsletters, and also building a reputation by interacting with other Pinterest users -- especially highly influential ones. "By following these power players, you increase the chances that they'll follow you back, repin, like, and comment on your images, and give you greater exposure to their large followings," Leland explains.
A road map for getting a bigger Pinterest following
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