Omnicom signs $230 million mobile-focused pact with Twitter

Omnicom is integrating its Accuen programmatic purchasing unit with Twitter's MoPub ad exchange for two years as part of a $230 million deal that cements ad rates and inventory access. Omnicom's agencies will also get a first look at new ad units and services developed by Twitter. "This is the first holding company agreement we've done on the mobile ad exchange side," said Adam Bain, Twitter president of global revenue.

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