"American Idol" viewers sent millions of votes by text messaging

05/28/2004 | RCR Wireless News

Viewers of Fox's just-wrapped hit show "American Idol" sent a total of 13.5 million votes by text messaging during the season, up from the previous season's 7.5 million, show sponsor AT&T Wireless Services said. The frequent use of SMS during the show supports AT&T Wireless' goal of text messaging being as common as cell phone conversations, company executive Andre Dahan said.

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