Green ogre spawns a business juggernaut

05/28/2004 | Fayetteville Observer (N.C.), The

Shrek tie-ins are set to invade grocery stores and retail outlets this summer as the monstrously popular film character enjoys superstardom with the release of "Shrek 2," the animated film that pulled in more than $100 million during its first week in theaters. From the requisite action figures and talking plush toys to Ogre Go-Gurt and Swampy Sour Skittles, DreamWorks SKG has licensed 80 companies to use Shrek's image.

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Fayetteville Observer (N.C.), The

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