Miller sues Anheuser-Busch over alleged marketing tactics

05/28/2004 | Advertising Age (tiered subscription model)

The brewery battle took a new step Wednesday as Miller filed a lawsuit against Anheuser-Busch, saying the firm engaged in "false, unfair and illegal" marketing practices. The suit says Anheuser-Busch "condoned" defacing Miller's ads in retail outlets, an allegation Anheuser-Busch said is against the company's policy. The brewer of Budweiser said it has not received confirmation of such activity nor does it believe it did anything illegal.

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