Finding the buzz in Second Life

05/28/2007 | Advertising Age (tiered subscription model)

Many major marketers have built elaborate digital outposts in Second Life, but by some accounts, relatively few of the virtual world's denizens are visiting. The key to finding an audience in Second Life, experts say, is to create a brand presence that is relevant to the virtual world experience, rather than trying to create a direct link to sales.

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