Microsoft wants Bing search engine to be "the sound of found"

05/28/2009 | NYTimes.com

Bing, the name of Microsoft's new search engine, refers to the sound of an internal bell when you find the answer to a question. The technology giant hopes Bing will signify to users "the sound of found" and will become a synonym for search in the same way Google has, according to this article.

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