What makes startups fail?

05/28/2012 | New York Times (tiered subscription model), The

Choosing to start a company with someone with whom you have a social relationship is a potential recipe for failure, according to Noam Wasserman, author of "The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup." Splitting equity early might also lead to increased tension within the startup, he notes.

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