10 pricing models for products and services

05/28/2013 | Startup Professionals Musings blog

Selecting the right pricing model is critical to the success or failure of a startup, writes Marty Zwilling. He shares 10 types of pricing models, along with advice on when to use or avoid them. The list includes a free service that is supported by advertising revenues and a cost-based model that charges two to five times the cost of the product.

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