Boomers' online spending spurs Amazon store for 50-plus set

05/28/2013 | MediaPost Communications

Baby boomers are shaking trends established by earlier generations and continuing to spend on health, beauty and fitness products as they age, spurring the recent launch of Amazon's 50+ Active & Healthy Living store. Boomers spend an average of $650 online shopping each year, compared with $581 for Generation X, according to Forrester Research.

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