Booze marketers tripped up by social video, report says

05/28/2013 | MediaPost Communications

The biggest alcoholic-beverage brands aren't managing their social media presences well, particularly when it comes to social video marketing, according to a report. Almost all alcohol-related video-sharing in Q4 2012 came from four ads, meaning that more than 99% of ads failed to generate any real social traction, according to researchers at Unruly.

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