Brands look to find their place in growing peer-to-peer world

05/28/2013 | Adweek

Brands such as Ace Hardware are tapping into the peer-to-peer transaction "sharing economy." One Ace store in California is hosting Repair Cafe weekends, where residents bring in their broken stuff and Ace helps facilitate fixes. "Peer-to-peer commerce tends to be direct, emotionally satisfying, personal, green and have a very 'now' quality about it -- all catnip for brands hungry for more intimate connections with consumers," Joan Voight writes.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL