McGarryBowen and Carat have won Staples' integrated creative and media assignments, respectively, following a review. It's a big win for Dentsu, which added Carat to the fold as part of its acquisition of Aegis. Search business incumbent iProspect, another Aegis shop, helped with the pitch; McCann Erickson, MediaCom and Razorfish were the incumbent shops. Independent Edelman won public relations duties.
Dentsu's McGarryBowen and Carat win Staples business
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