Expo keynote: Succeeding in a fragmented market

05/28/2013 | Shelby Report online, The

Delivering the keynote speech at the Sweets & Snacks Expo, Leon Nicholas, senior vice president of retail insights at Kantar Retail, discussed ways to succeed in a marketplace he described as "fragmented" and "polarized." He said: "I think for us as an industry, we have to leverage the power that we’ve got in the assortments and the logistics expertise across this portfolio of trip types and box sizes."

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Shelby Report online, The

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