Fun content, relentless testing crucial to good Web design

05/28/2013 | LukeW Ideation + Design blog

Entertaining content with a conversational tone and unique images is key to standout Web design, Jeffrey Zeldman said at a recent design conference. Zeldman advises companies to test their sites across multiple devices, experiment by moving elements around on the page, and stay engaged with users and responsive to their concerns, among other recommendations.

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