General Mills marketing chief on change and challenges

05/28/2013 | MinnPost.com

Mark Addicks, chief marketing officer at General Mills, says the biggest changes in marketing are the "digital revolution" and that "we're a much more multicultural nation than we were 25 years ago." The fundamentals remain, he says. "You must define and stay true to what the brand stands for and the benefits it will uniquely deliver," Addicks said.

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