Giving all players CRM data helps to avoid arguments

05/28/2013 | Eloqua

No one wins in the blame game that often follows a demand-generation effort, Marseli CEO Frank Donny writes. To avoid this, institute steps such as creating a service-level agreement between marketing and inside and field sales teams, giving each team access to all customer-relationship marketing data, and making sure all reports exists within your CRM system. "If you are a marketing leader, remember that the sales team is your customer," Donny writes.

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