Mobile network operators in Indonesia are responding to advertisers' increasing appetite for the platform. PT Telekomunikasi Selular says it has seen an increase in mobile advertising revenues of as much as 300% this year alone. "Last year, 30 to 50% of [7,000 client] brands have actively placed repeat orders for our services. And this year, we expect the number of active brands to double," said Adrian Suherman, head of Telkomsel's digital advertising group.
Published in Brief: