Why B2B social media marketing is no longer a luxury

05/28/2013 | Fast Company online

B2B marketers are still mired in the "silo" stage of social media, employing it for cute promotions but not as part of strategic marketing where it belongs, according to industry experts. To correct that, marketers can start by understanding the importance of social media in the marketing mix, and then create goals and get management to buy in, the experts say.

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