Conde Nast lays out its rules for native advertising

Conde Nast has created a 4,000-word document that specifies how it will handle native advertising, and addresses legal and privacy issues that may come up. Among the standards in the document, drawn up by Editorial Director Thomas Wallace, is that editor names and company logos can't appear in the ads. "There are things in there editors won't like, and things in there that publishers won't like," a Conde Nast editor said.

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