How to get the most out of engagement efforts

05/28/2014 | MarketingProfs

Marketers should consider the cost of engaging existing customers and use metrics to determine how to maximize their return on investment, John Hoholik writes. He recommends using a central database to track the customer life cycle, monitoring multiple touch points to understand customer habits and providing real-time action based on that information. "Understanding customer lifetime value can yield powerful intelligence for developing effective customer programs," Hoholik writes.

View Full Article in:

MarketingProfs

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA