How to make sure your signage brings in consumers

05/28/2014 | Entrepreneur online

Well-crafted signs have the power to draw customers and boost sales, said Sapna Budev, ISA's director of strategic initiatives. In this article, Budev shared three tips on creating compelling signage: start with a color that can convey the brand's identity, use a strong contrast between the background and text colors, and keep the sign's wording big enough to read at a significant distance.

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