Popchips' next campaign will be more product focused

Popchips is moving beyond celebrities with its next set of ads, dropping investor-endorsers Katy Perry and Ashton Kutcher, and focusing more on the chips themselves. A Popchips campaign expected later this year will come from new agency Dandelion and may include national TV spots, a different tactic for the brand. "We want to stay relevant and be a cool brand," and not "strictly a celebrity brand," said Chief Marketing Officer Marc Seguin.

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