Richards Group's Orkin videos showcase "Bug Wisdom"

05/28/2014 | Adweek

Orkin is showing that not only can the company eradicate insects, it can learn from them too in a series of funny "Bug Wisdom" videos created by The Richards Group. The online campaign's videos use exaggerated sounds while showing insects going about their daily business of crawling, eating and sucking. Each ends with a bit of bug wisdom that's applicable to humans, such as the "Make your work art" line after a spider spins a beautiful web. "Bugs have an innate and amazing intelligence. Which led us to the idea: Bugs have wisdom," said art director Brian Thibodeau.

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