Special Coca-Cola caps transform its bottles in Asia

Ogilvy & Mather China has helped Coca-Cola create the 2nd Lives campaign, which offers 16 different caps that can turn empty Coca-Cola bottles into pencil sharpeners, paintbrushes and squirt guns, among other items. The "upcycling" effort starts with 40,000 free caps in Vietnam this year and will then move to Thailand and Indonesia. "In Asia, traditionally people didn't like throwing things away, and I've seen ingenious things people have made with boxes, jars and all sorts of stuff," said Graham Fink, Ogilvy & Mather China creative chief.

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