The Coke side of the beverage industry

05/29/2007 | NYTimes.com

Coke Zero and the "The Coke Side of Life," campaign have helped lift Coca-Cola out of its doldrums, and analysts believe the company is finally moving in the right direction with its bold acquisition of Glaceau for $4.1 billion. Coke CEO E. Neville Isdell says the next steps for the company are to be more innovative and invest in emerging markets.

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