Breed a culture of innovation

05/29/2008 | Bloomberg Businessweek

Three approaches companies typically take to show investors that they are innovative are often deceptive, as true innovation is hard to find. Why? "Because it's hard," write two top executives at Maddock Douglas. They cite Google, Amazon, GE and Procter & Gamble as true innovators and look at the importance of corporate culture, attitude and belief in forming a culture of innovation.

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