Newspapers show strength in local online market

05/29/2008 | Editor & Publisher

Local online newspaper ads last year for the first time surpassed $2 billion in sales, according to a new report from Borrell Associates. "What Local Media Sites Earn" also found that the average newspaper site accounts on average for 11.7% of local online ad spending, and that overall, newspapers control 24.6% of the total local online ad market, compared to 6.9% for broadcast TV and 0.8% for radio, with the bulk of the local ad spend -- 57.3% -- going to Web sites pertaining to shopping and price comparisons.

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