Adobe campaign offers key lessons for social-net marketing

05/29/2009 | iMedia Connection

This article offers key lessons from a successful Facebook campaign created by interactive shop Traction to help boost awareness among college students of Adobe's discount program. The "Real or Fake" game, which challenged users to figure out which images had been altered, shows the power of engagement, the benefits of using social ads to promote an application and the need to change applications so that users make return visits.

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