Dove scores with Chinese "Ugly Betty" integration

05/29/2009 | Advertising Age (tiered subscription model)

A Mindshare campaign for Unilever brand Dove won the Best Use of Content prize at the Festival of Media in Valencia, Spain. In the Chinese market, the Dove brand was integrated into the plot of the local version of soap opera "Ugly Betty," and the main character herself referenced the company's "Real Beauty" message.

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