Engage customers to gain word of mouth


User-generated review sites like Amazon and Yelp are "the best things to happen to small-business owners," writes Yelp manager Luther Lowe. They provide free advertising against big-box brands and unbiased feedback on what a business could do to improve. "Business owners shouldn't exempt themselves from this discussion," Lowe adds, noting that "Web sites that provide a channel for business owners to communicate with customers ... are proving to be the most successful in effectively harnessing word of mouth." Read more at SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA