Social-networking tools can be vital to building a brand, and Jennifer Openshaw offers tips for using them. Choose a niche and figure out what you want to get out of social media before you start using it, she writes.
Published in Brief:
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.
|Product Marketing Manager||
|San Francisco, CA|