Gender plays a big role in adviser-client relationships

05/29/2011 | Financial Advisor online · Financial-Planning.com

Gender can play a huge role in how clients relate to their advisers, according to a study by Brinker Capital. The report found that women are more likely to prefer working with a female adviser compared with men. More women also say that female advisers help them build financial knowledge. Meanwhile, men are less likely to retain their trust in a female adviser when investments fall below expectations.

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Financial Advisor online · Financial-Planning.com

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