Agencies are relying on publishers for branded content

05/29/2013 | eMarketer

Fifty-eight percent of agencies are getting their branded content from the publishers of it, topping all other sources, according to a MailOnline survey. Around half of the agencies use content from the client. While the overwhelming majority of content is distributed via a website or e-mail, more than two-thirds used digital media beyond those channels, partnered with content providers, or purchased placement as advertising, per MailOnline.

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