Baseball purists chafe as marketers take over first pitch

05/29/2013 | New York Times (tiered subscription model), The

Baseball's ceremonial first pitch has become space for rent, thrilling marketers and annoying purists. Recent honorees at various venues included someone dressed as Hello Kitty, acrobatic characters from the Cirque du Soleil show "Totem," and "Man vs. Wild" star Bear Grylls. "Once you get away from politicians and leaders and national heroes, and you get down to not even local heroes, but the guy who sold the most cars off the Dodge lot, the proposition gets devalued," said John Thorn, Major League Baseball's official historian.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY