Campbell's Soup ladles small lines to new roster shops Taxi and GSD&M

05/29/2013 | Advertising Age (tiered subscription model)

Campbell's Soup is taking some of the smaller items handled by lead agencies Y&R and BBDO and handing them to Taxi and GSD&M. Taxi will start with the Go line of Campbell's microwaveable soup packs and GSD&M will get Campbell Skillet Sauces and Slow Cooker Sauces, all of which had been supported by digital advertising and now are being considered for television ads. Other products will likely include some of those coming out of the "innovation pipeline" started by CEO Denise Morrison when she took over in 2011.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY