Content-creation startups proliferate as content marketing blooms

05/29/2013 |

Numerous tech startups promising to automate the creation of branded content are emerging as content marketing becomes an increasingly important focus for advertisers, writes Josh Sternberg. Companies such as Contently use freelancers to generate content, while Percolate curates content from across the Web for social media sharing by brands. Brands should nonetheless be wary of replacing their own content-marketing strategies with services from such startups, experts warn.

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