Ethnicity may determine where you eat, study says

05/29/2013 | Bloomberg Businessweek

Asian Americans are more likely to frequent Jamba Juice, Caucasians favor Tim Hortons and African Americans prefer Church's and Checkers, according to a new survey from Placed that found ethnic roots play a key role when it comes to choosing our favorite quickservice cuisines. "No single demographic trait -- age, gender, income -- provides the signal that ethnicity does in terms of restaurant preference," said Placed CEO David Shim.

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