How bold guerrilla marketing gets fans' mouths moving

05/29/2013 | Forbes

Guerrilla-marketing stunts that get people talking often require gutsy moves, John Greathouse writes. Employees of data-management startup Hubba crashed a major industry trade show and distributed flyers under attendees' hotel room doors that poked fun at the institutional players for being outdated, while including a link to the company's website. The flyers became the talk of the trade show, and over a dozen potential partners and investors made contact as a result.

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