Lipton launches summer campaign

05/29/2013 | BevIndustry.com

Unilever-owned Lipton iced tea has begun a summer marketing campaign called "Feel the Taste," with information on the Lipton Facebook page about what to do and make this summer. "Summer is my favorite season because you can feel the taste of warmer weather in everything you do -- including, of course, food and drinks," said actor Mario Lopez, who is curating content for the campaign.

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